Almost everyone already understands the importance of social media when it comes to the benefits it carries fore businesses. But sometimes small businesses still have a hard time getting results from their online posts. This is normal without the right guidance and preparation. But don’t worry, we bring to you seven mistakes that small businesses make when using social media.
Not Having a Clear Brand Voice
If you don’t have a consistent style for your brand then your audience will have a hard time trying to grasp what your brand represents and to whom is meant for. Focus on a specific tone of writing and maintain that style on all of your social media channels. This also applies to the visual aspect of your posts, not just the writing, but the designs. If you have a team working on social media, let them know what your style is and don’t let them trail off.
Erasing Negative Comments
People realize when you delete bad comments on your posts, and this will make them feel as if your business is self-focused and doesn’t pay attention to their customers. If you want to show your audience that you have nothing to hide, let them see the negative comments. You can even use this opportunity as an advantage to your business, reply to the negative comments, thank them, and do something about it to fix it. Your brand will be seen as positive and transparent.
Not Posting Regularly
What’s worse than not having a presence in social media? Having a dead account. When you post constantly you are showing your audience that your brand engages with its users, and they will feel more welcome. Grab a calendar and plan ahead any relevant dates in your industry and create a post about it. You can create content in advance and prepare for the right time to publish it. Don’t stay out of date and your follower numbers will increase.
Involving Your Brand On Controversial Topics
This is really wrong. A good small business marketing advice is to never involve your brand on a controversial topic. Doing this could potentially make you lose half of your audience. But if your brand has a clear philosophy on a certain issue, then it only makes sense for the brand to support it, just choose your battles wisely by making sure it represents your brand.
Not Focusing On Creating A Community
Times have changed a lot. Users now want more from businesses, they don’t want to feel attacked by your never ending promotions and advertises. They want to feel welcome and part of a community. Your audience needs to see the human side of your social media brand, by engaging with them and creating meaningful content that actually helps them.
Not Engaging With Your Audience
People lose respect when they feel that a business is not really paying attention to their comments, especially from small businesses. The point of social media is to connect and engage, this a great opportunity for a brand to engage with users with valuable content. Be sure to reply to the customer’s questions in the comment section, doing that will also improve your visibility in the search results.
Not Tracking Results
It’s great if you have thousands of followers, but when it comes to social media marketing, that’s not enough. Sometimes the small businesses owners don’t pay too much attention to the performance of their individual posts. If you have the right social media analytics tool, you can measure things the number of shares, response rates, clicks, reach and more. This can help you determine the posts that are doing well, so you can determine your future posts based on that.
The Land Of Small Business Marketing Is Social Media
Every day there are more and more people using social media, so it’s fair to say that it will stick around for a little longer. We might make mistakes along the way, but that’s a part of being human, but now that you know what mistakes you can avoid you can increase your performance, protect your brand, and enjoy the rewards that social media offers for small businesses.