Archives 2020

The Corona-virus Crisis Is Showing Us How to Live Online

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Corona-virus crisis had a significant impact both on consumers and businesses. Social distance is vital to stay healthy during these hard times, and luckily, the internet provides us the opportunity to keep in touch with our loved ones, entertain ourselves, and do shopping online without having to leave our homes. In other words, we can still be connected, although we minimize as much as we can physically contact. As a small business owner, to survive, it is vital to pay attention to this essential change in our lives and make a switch to online selling methods. They are the definite future of the surviving businesses. And reputable online companies, such as Amazon, show us that this is the trend. For example, Amazon hired 100.000 employees to handle customer demand in the next period.

We have to create a virtual world to repair the broken physical world caused by the Covid-19 pandemic. And digital tools can help to strengthen real-life ties. Businesses must make efforts to build this virtual world to
meet new customer demand. Let’s see in which ways you should increase your marketing efforts:

Build a community

Social media is a primary source of getting in touch, especially in this harsh period. Researchers have shown that people who use social media frequently, being active by sending messages, or leaving comments,
reported being happier than the ones who just simply scrolled through their feeds. So it is important, as a business, to keep your audience engaged and create a community online. You can provide them useful,
correct information about the current situation, or share interesting ideas about how they can spend their time in isolation. It is vital that businesses stay in touch with their audience, show that they care, and be there for
them. Everybody is affected by the corona-virus pandemic, and users are interested in finding more about this subject and how they can make their life more comfortable. Businesses must support their customers and
invest in digital space. Social media must be one of your online marketing strategies now more than ever.

Invest in your company website

Due to physical limitations, people will switch to online e-commerce. And businesses must be prepared for this. It is crucial to optimize their websites, improve SEO strategy, to ensure that potential customers will be able to find their companies easy and have a good user experience. In China and Italia, for example, the countries most affected by coronavirus until now, online sales registered significant growth. And this is the trend worldwide. Consumer behavior is changing, and businesses must keep up with this switch and move in online, which is currently the safest way.

Create video content

Videos become even more crucial than before. In a world of isolation, videos will entertain users and help strengthen the social bond. Businesses must focus on video content and make it valuable. For example, in China, it has been invented ‘cloud clubbing’, a virtual party in which the DJ performs live sets on apps like TikTok and audience members can react in real-time on their phones. In other countries, groups are experimenting with virtual yoga classes, virtual dinner parties. These are creative digital experiments coming in a time of desperate need for actions like this. They provide an excellent opportunity for small businesses to reach their audience and offer them unique experiences that will make their time spent in isolation
bearable or even enjoyable. Everybody feels isolated to some degree, and companies must step up and help in every way they can to keep their users engaged and feel less lonely. Video content must become an essential part of online marketing strategies to remain relevant to their target audience.


Businesses must make significant changes in their marketing strategies and focus on online to survive this pandemic outbreak. It is the time where technology creates a sturdy bridge between consumers and companies. We live uncertain times, but the only constant nowadays is the online environment. Virtual spaces will sustain all of us during this period, and the focus must be here. We shall replace the physical proximity we are loosing and mobilize to support the real-life communities. It is time to use technology to meet this unfortunate crisis.

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Seven Mistakes You Should Never Do If You Have A Small Business

Almost everyone already understands the importance of social media when it comes to the benefits it carries fore businesses. But sometimes small businesses still have a hard time getting results from their online posts. This is normal without the right guidance and preparation. But don’t worry, we bring to you seven mistakes that small businesses make when using social media.

Not Having a Clear Brand Voice

If you don’t have a consistent style for your brand then your audience will have a hard time trying to grasp what your brand represents and to whom is meant for. Focus on a specific tone of writing and maintain that style on all of your social media channels. This also applies to the visual aspect of your posts, not just the writing, but the designs. If you have a team working on social media, let them know what your style is and don’t let them trail off.

Erasing Negative Comments

People realize when you delete bad comments on your posts, and this will make them feel as if your business is self-focused and doesn’t pay attention to their customers. If you want to show your audience that you have nothing to hide, let them see the negative comments. You can even use this opportunity as an advantage to your business, reply to the negative comments, thank them, and do something about it to fix it. Your brand will be seen as positive and transparent.

Not Posting Regularly

What’s worse than not having a presence in social media? Having a dead account. When you post constantly you are showing your audience that your brand engages with its users, and they will feel more welcome. Grab a calendar and plan ahead any relevant dates in your industry and create a post about it. You can create content in advance and prepare for the right time to publish it. Don’t stay out of date and your follower numbers will increase.

Involving Your Brand On Controversial Topics

This is really wrong. A good small business marketing advice is to never involve your brand on a controversial topic. Doing this could potentially make you lose half of your audience. But if your brand has a clear philosophy on a certain issue, then it only makes sense for the brand to support it, just choose your battles wisely by making sure it represents your brand.

Not Focusing On Creating A Community

Times have changed a lot. Users now want more from businesses, they don’t want to feel attacked by your never ending promotions and advertises. They want to feel welcome and part of a community. Your audience needs to see the human side of your social media brand, by engaging with them and creating meaningful content that actually helps them.

Not Engaging With Your Audience

People lose respect when they feel that a business is not really paying attention to their comments, especially from small businesses. The point of social media is to connect and engage, this a great opportunity for a brand to engage with users with valuable content. Be sure to reply to the customer’s questions in the comment section, doing that will also improve your visibility in the search results.

Not Tracking Results

It’s great if you have thousands of followers, but when it comes to social media marketing, that’s not enough. Sometimes the small businesses owners don’t pay too much attention to the performance of their individual posts. If you have the right social media analytics tool, you can measure things the number of shares, response rates, clicks, reach and more. This can help you determine the posts that are doing well, so you can determine your future posts based on that.

The Land Of Small Business Marketing Is Social Media

Every day there are more and more people using social media, so it’s fair to say that it will stick around for a little longer. We might make mistakes along the way, but that’s a part of being human, but now that you know what mistakes you can avoid you can increase your performance, protect your brand, and enjoy the rewards that social media offers for small businesses.

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