Archives 2020

Seven Mistakes You Should Never Do If You Have A Small Business

Almost everyone already understands the importance of social media when it comes to the benefits it carries fore businesses. But sometimes small businesses still have a hard time getting results from their online posts.
This is normal without the right guidance and preparation. But don’t worry, we bring to you seven mistakes that small businesses make when using social media.

Not Having a Clear Brand Voice

If you don’t have a consistent style for your brand then your audience will have a hard time trying to grasp what your brand represents and to whom is meant. Focus on a specific tone of writing and maintain that style on all of your social media channels. This also applies to the visual aspect of your posts, not just the writing, but the designs. If you have a team working on social media, let them know what your style is, and don’t let them trail off.

Erasing Negative Comments

People realize when you delete bad comments on your posts, and this will make them feel as if your business is self-focused and doesn’t pay attention to their customers. If you want to show your audience that you
have nothing to hide, let them see the negative comments. You can even use this opportunity as an advantage to your business, reply to the negative comments, thank them, and do something about it to fix it.
Your brand will be seen as positive and transparent.

Not Posting Regularly

What’s worse than not having a presence in social media? Having a dead account. When you post constantly you are showing your audience that your brand engages with its users, and they will feel more
welcome. Grab a calendar and plan ahead any relevant dates in your industry and create a post about it. You can create content in advance and prepare for the right time to publish it. Don’t stay out of date and your
follower numbers will increase.

Involving Your Brand On Controversial Topics

This is really wrong. A good small business marketing advice is to never involve your brand on a controversial topic. Doing this could potentially make you lose half of your audience. But if your brand has a clear philosophy on a certain issue, then it only makes sense for the brand to support it, just choose your battles wisely by making sure it represents your brand.

Not Focusing On Creating A Community

Times have changed a lot. Users now want more from businesses, they don’t want to feel attacked by your never-ending promotions and advertisements. They want to feel welcome and part of a community. Your audience needs to see the human side of your social media brand, by engaging with them and creating meaningful content that actually helps them,

Not Engaging With Your Audience

People lose respect when they feel that a business is not really paying attention to their comments, especially from small businesses. The point of social media is to connect and engage, this a great opportunity for a
brand to engage with users with valuable content. Be sure to reply to the customer’s questions in the comment section, doing that will also improve your visibility in the search results.

Not Tracking Results

It’s great if you have thousands of followers, but when it comes to social media marketing, that’s not enough. Sometimes the small business owners don’t pay too much attention to the performance of their individual posts. If you have the right social media analytics tool, you can measure things the number of shares, response rates, clicks, reach and more. This can help you determine the posts that are doing well, so you can determine your future posts based on that.

The Land Of Small Business Marketing Is Social Media

Every day there are more and more people using social media, so it’s fair to say that it will stick around for a little longer. We might make mistakes along the way, but that’s a part of being human, but now that you
know what mistakes you can avoid you can increase your performance, protect your brand, and enjoy the rewards that social media offers for small businesses.

The Ultimate Startup Marketing Strategy For Incredible Growth

Marketing a startup is based on two fundamental truths. The first one is that a product cannot succeed alone. The other is that marketing alone cannot make a crap product popular. Marketing a startup successfully
requires that you adopt outstanding marketing strategies and have a great product. Below is a guideline on how you can acquire more customers and make your product gain a mass audience.

Chapter 1: Startup Marketing Foundation

Feedback matters more than customers when it comes to marketing a startup. The quicker a brand can resolve customer objections and improve to meet customer demand, the more likely it is to thrive in a
competitive marketplace. For a brand to lay an aggressive entrepreneurship marketing strategy, it has to consider these essential aspects.
• Customer Feedback
• Fine-tuned messages
• Optimizing conversion rate
• Differentiation
• Use Facebook ads
• Growth hacking, which entails building marketing into a brand
• Targeting early adopters and diffusing innovation

Chapter 2: Startup’s Paid Media Marketing

There is a misleading belief that early-stage startups should cut their budget on marketing as much as possible. However, that isn’t true, given that marketing should focus on optimizing return on investment. So,
it would not make sense for a startup to sideline paid media channel as long as it drives qualified users to its stores and website. Paid media can also serve as a benchmark for a brand to compare its marketing efforts
with competitors. Paid media channels are categorized into an affiliate, search, and display marketing.

Online media channels can include:
• Facebook Advertising
• Reddit Advertising
• Google Adwords
• Google Remarketing
• Affiliate Marketing
• Video Pre-Roll Advertising
• LinkedIn Advertising
• Twitter Advertising
• Content Discovery Platforms
• StumbleUpon Advertising
• Facebook Exchange

Chapter 3: Startup’s Earned Media Marketing

An earned media marketing channel can be any form of publicity that a brand generates through its partners, fans, and customers. It is one of the most sustainable, credible, and cost-effective ways to market a startup
online. However, it can be hard to measure and create. The fact that people can trust recommendations from their friends makes earned media beneficial for startup marketing. However, research has shown a continued
decline in trust in owned and paid media advertising. Below is how startups can leverage the decline in trust in paid media advertising to drive more signups and sales.


• Meet Influencers
• Create Exceptional Resources
• Do Remarkable Things
• Optimize their Ranking on Search Engines

Chapter 4: Startup’s Owned Media Marketing

It refers to any marketing channel that a startup owns. It can be social media profiles or a website. There tends to be a close relationship between earned and owned media. Owned media often serves as a platform for increasing the success of paid and earned media. Owned media channels such as a blog can allow you to post about your brand. Building a blog, leveraging YouTube, which is the world’s second-largest search engine, and investing in email marketing, can bolster your owned media marketing campaigns. Building your presence on social media platforms, including Facebook, LinkedIn, and Twitter can also be an effective, affordable way to increase your SaaS sales.

7 RULES for EFFECTIVELY using Social Media Marketing

Social media is constantly evolving and what worked 5 years ago doesn’t necessarily mean it will work today. Sure, there are basic fundamental elements of marketing and human psychology, but how they
manifest themselves digitally is always changing. Consider ad content in your feeds. That was and still is, an important element of communication with your customer but then, wait…here come influencers! BAM!
Another evolutionary development in marketing!


So what should we marketers do in this day in age and what should we be mindful of as we put together our over-arching digital marketing strategies? Let’s look at 7 KEY rules for effective social media marketing:


1. Remember that social media is just a means to an end. Back in the day, everything was simple.

Create a business page, put it up and then put a link to it on your profile. Now you have social media “influencers” and the evolution continues. Evolve with it, and remember that it is a means to an end. The better you are at recognizing trends and staying relevant in terms of marketing and brand strategy, the better off you will be!


2. Know your GOALS when it comes to social media.

Goals are what motivate us to take positive action in our own interest. We create a challenge to ourselves and psychologically we are compelled to rise to the occasion. What are you trying to do with your social media presence? Are you trying to generate leads or are you building a brand? As is commonly done, are you providing customer support through your social media presence? Figure out EXACTLY what you are tying to get out of your social media messages so that you have clarity of purpose and can maximize your overall business results!


3. Determine what is working and what is not.

This is simple, but often overlooked. Analyze, with LASERLIKE precision what is working in your marketing strategy and what isn’t. This is a BASIC BUSINESS PRINCIPLE! Know what your “best practices” are and what things are not working for your marketing from a practical standpoint.


4. KNOW YOUR COMPETITION.

This should speak for itself. Knowing everything that you can about
your competitor is KEY! Enough said!


5. Make sure your social media marketing budget matches your goals.

START with your goals and work backwards. Know what you want to achieve and then thoroughly examine what social media platforms are
required to accomplish your goal and how much they cost. Then revise your budget and/or goals accordingly.

6. Understand the difference between your personal profile page and your business page.

It’s simple…don’t put pictures of your WILD vacation to Cuba on your business page! Your business page is about your business and what IT can do for your clients. Your personal profile is about YOU. Don’t confuse
the two!


7. Determine the relevance of social media in your market.

Just about every business can see a return on investment from social media. But “old school” direct mail campaigns and use of billboards can be just as
effective. If your goal is brand awareness, a simple billboard located on an intersection of two main streets in a city can generate GREAT results for your business! Social media is important but depending on your business and/or your goals, you might want to mix in some more traditional forms of media.

5 Types Of Work From Home You Should Be Using

Given the very exceptional circumstances in which we live with health emergencies and obligatory social distances, distance working is increasingly necessary and the working future of thousands of companies
depends on the next steps they take with regard to the way all their employees work.


Luckily, technology has not stopped advancing and there are now thousands of applications available for
companies or self-employed people to work remotely with complete peace of mind, and without a decrease in their performance and economic benefits.


The COVID19 has come to revolutionize everyone’s life, making it even clearer how important technology and the development of quality software is to speed up the transfer of work from the office to a remote
location.


Do you want to know the best apps available to work from home?


Keep reading!

Team collaboration software

The main tool that most companies have started to implement is collective work software. Through this app, employees on the same team can stay connected at the same time and view all kinds of documents, while discussing their content or any other aspect.

Video conferencing software

Videoconferencing is not only a useful resource to see your family from the other side of the world, but it can also be used to conduct interviews, sell services or hold group meetings of companies or associations.

The video conferencing software app makes it possible for the board of a large company composed of 20 people to meet, even to be able to vote by hand and discuss all the points as if it were a face-to-face meeting;
it is not ideal and will require some coordination so that not everyone speaks at the same time, but it is a good temporary solution

Time tracking software

Are you the owner of a large company and don’t know how to control the efficiency of your workers from home? Now that problem has a solution.

Application developers have created sophisticated timekeeping software that counts employees’ hours remotely and silently so that managers know at all times if their team’s performance has declined and employees don’t feel too controlled.

Real-time document collaboration software

Storing files in the cloud is nothing new, as iOS and Android users have been using their cloud services for some time to keep their photos or files safe. However, using this cloud to work remotely on a daily basis is
something completely new.


Currently, this file collaboration software allows a large group of people to work in real-time, eliminating waiting times and speeding up the resolution of negotiations and common problems of work teams in
companies.


Without a doubt, this tool is the best future option for the work of thousands of companies and freelancers, as well as becoming the best ally of students and teachers who need to continue their education despite the
virus.

Endpoint protection software

Another aspect that most concerns employers are the security of their data when their employees use their own computers for work since from their homes it is much more difficult to control the entry of hackers into
the system with the intention of stealing confidential information.

Through this endpoint protection software, this problem will finally be solved, as it creates unique security the network between all the computers used for work and shields it from the most sophisticated attacks from outside.

The Corona-virus Crisis Is Showing Us How to Live Online

Need Help Digitizing you Business Contact Us.

Corona-virus crisis had a significant impact both on consumers and businesses. Social distance is vital to stay healthy during these hard times, and luckily, the internet provides us the opportunity to keep in touch with our loved ones, entertain ourselves, and do shopping online without having to leave our homes. In other words, we can still be connected, although we minimize as much as we can physically contact. As a small business owner, to survive, it is vital to pay attention to this essential change in our lives and make a switch to online selling methods. They are the definite future of the surviving businesses. And reputable online companies, such as Amazon, show us that this is the trend. For example, Amazon hired 100.000 employees to handle customer demand in the next period.

We have to create a virtual world to repair the broken physical world caused by the Covid-19 pandemic. And digital tools can help to strengthen real-life ties. Businesses must make efforts to build this virtual world to
meet new customer demand. Let’s see in which ways you should increase your marketing efforts:

Build a community

Social media is a primary source of getting in touch, especially in this harsh period. Researchers have shown that people who use social media frequently, being active by sending messages, or leaving comments,
reported being happier than the ones who just simply scrolled through their feeds. So it is important, as a business, to keep your audience engaged and create a community online. You can provide them useful,
correct information about the current situation, or share interesting ideas about how they can spend their time in isolation. It is vital that businesses stay in touch with their audience, show that they care, and be there for
them. Everybody is affected by the corona-virus pandemic, and users are interested in finding more about this subject and how they can make their life more comfortable. Businesses must support their customers and
invest in digital space. Social media must be one of your online marketing strategies now more than ever.

Invest in your company website

Due to physical limitations, people will switch to online e-commerce. And businesses must be prepared for this. It is crucial to optimize their websites, improve SEO strategy, to ensure that potential customers will be able to find their companies easy and have a good user experience. In China and Italia, for example, the countries most affected by coronavirus until now, online sales registered significant growth. And this is the trend worldwide. Consumer behavior is changing, and businesses must keep up with this switch and move in online, which is currently the safest way.

Create video content

Videos become even more crucial than before. In a world of isolation, videos will entertain users and help strengthen the social bond. Businesses must focus on video content and make it valuable. For example, in China, it has been invented ‘cloud clubbing’, a virtual party in which the DJ performs live sets on apps like TikTok and audience members can react in real-time on their phones. In other countries, groups are experimenting with virtual yoga classes, virtual dinner parties. These are creative digital experiments coming in a time of desperate need for actions like this. They provide an excellent opportunity for small businesses to reach their audience and offer them unique experiences that will make their time spent in isolation
bearable or even enjoyable. Everybody feels isolated to some degree, and companies must step up and help in every way they can to keep their users engaged and feel less lonely. Video content must become an essential part of online marketing strategies to remain relevant to their target audience.

Conclusion

Businesses must make significant changes in their marketing strategies and focus on online to survive this pandemic outbreak. It is the time where technology creates a sturdy bridge between consumers and companies. We live uncertain times, but the only constant nowadays is the online environment. Virtual spaces will sustain all of us during this period, and the focus must be here. We shall replace the physical proximity we are loosing and mobilize to support the real-life communities. It is time to use technology to meet this unfortunate crisis.

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Seven Mistakes You Should Never Do If You Have A Small Business

Almost everyone already understands the importance of social media when it comes to the benefits it carries fore businesses. But sometimes small businesses still have a hard time getting results from their online posts. This is normal without the right guidance and preparation. But don’t worry, we bring to you seven mistakes that small businesses make when using social media.

Not Having a Clear Brand Voice

If you don’t have a consistent style for your brand then your audience will have a hard time trying to grasp what your brand represents and to whom is meant for. Focus on a specific tone of writing and maintain that style on all of your social media channels. This also applies to the visual aspect of your posts, not just the writing, but the designs. If you have a team working on social media, let them know what your style is and don’t let them trail off.

Erasing Negative Comments

People realize when you delete bad comments on your posts, and this will make them feel as if your business is self-focused and doesn’t pay attention to their customers. If you want to show your audience that you have nothing to hide, let them see the negative comments. You can even use this opportunity as an advantage to your business, reply to the negative comments, thank them, and do something about it to fix it. Your brand will be seen as positive and transparent.

Not Posting Regularly

What’s worse than not having a presence in social media? Having a dead account. When you post constantly you are showing your audience that your brand engages with its users, and they will feel more welcome. Grab a calendar and plan ahead any relevant dates in your industry and create a post about it. You can create content in advance and prepare for the right time to publish it. Don’t stay out of date and your follower numbers will increase.

Involving Your Brand On Controversial Topics

This is really wrong. A good small business marketing advice is to never involve your brand on a controversial topic. Doing this could potentially make you lose half of your audience. But if your brand has a clear philosophy on a certain issue, then it only makes sense for the brand to support it, just choose your battles wisely by making sure it represents your brand.

Not Focusing On Creating A Community

Times have changed a lot. Users now want more from businesses, they don’t want to feel attacked by your never ending promotions and advertises. They want to feel welcome and part of a community. Your audience needs to see the human side of your social media brand, by engaging with them and creating meaningful content that actually helps them.

Not Engaging With Your Audience

People lose respect when they feel that a business is not really paying attention to their comments, especially from small businesses. The point of social media is to connect and engage, this a great opportunity for a brand to engage with users with valuable content. Be sure to reply to the customer’s questions in the comment section, doing that will also improve your visibility in the search results.

Not Tracking Results

It’s great if you have thousands of followers, but when it comes to social media marketing, that’s not enough. Sometimes the small businesses owners don’t pay too much attention to the performance of their individual posts. If you have the right social media analytics tool, you can measure things the number of shares, response rates, clicks, reach and more. This can help you determine the posts that are doing well, so you can determine your future posts based on that.

The Land Of Small Business Marketing Is Social Media

Every day there are more and more people using social media, so it’s fair to say that it will stick around for a little longer. We might make mistakes along the way, but that’s a part of being human, but now that you know what mistakes you can avoid you can increase your performance, protect your brand, and enjoy the rewards that social media offers for small businesses.

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